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Google Advanced Google AdWords

Power up your marketing, win every bid and run PPC campaigns effortlessly with our interactive advanced Google AdWords training.

(google-adwords) / ISBN : 978-1-61691-529-2
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About This Course

Enroll in our Advanced Google Ads Course to run smarter PPC campaigns, increase conversions and manage ad spend.

In this course, go beyond the basics and get hands-on with advanced keyword research, ad writing, landing page strategy, bidding, and campaign structure…just like the big brands do it. 

Learn how to master Quality Score, use negative keywords, and run laser-focused Display and remarketing campaigns that actually convert.

From setting strategy to scaling accounts with AdWords Editor, you’ll dive into real-world case studies and techniques used by Fortune 500 marketers. So you can stop boosting impressions and start building results

Skills You’ll Get

  • Advanced Keyword Mastery: Learn how to find high-converting keywords, use match types effectively, and filter out irrelevant traffic with smart negative keyword strategies.
  • High-Impact Ad Writing: Craft compelling ad copy that aligns with user intent, follows Google’s guidelines, and drives more clicks across devices.
  • Landing Page Optimization: Design landing pages that answer searcher queries, boost trust, and increase your conversion rates.
  • Smart Bidding Strategies: Understand bid modifiers, attribution, and ROI-focused bidding techniques to maximize results without overspending.
  • Quality Score Optimization: Diagnose and improve your Quality Score with proven tactics to lower costs and improve ad performance.
  • Display & Remarketing Expertise: Build targeted Display Network and remarketing campaigns that re-engage users and expand your reach efficiently.
Download Course Outline

1

Understanding Search Theory

  • The Origins of Google AdWords
  • The Psychology of Search
  • Goal Alignment: Google vs. You vs. the Searcher
  • Best Practices for Applying Search Theory
2

Performing Keyword Research

  • Understanding the Buying Funnel
  • Understanding Keywords
  • Discerning Keyword Match Types
  • Using Negative Match
  • Using Advanced Organizational Techniques
  • Taking Control of Your Ad Display
  • Best Practices for Conducting Keyword Research
3

Keyword Tools: Extracting Valuable Data from Google

  • AdWords Keyword Planner
  • Google Trends
  • Bing Ads Intelligence
  • Best Practices for Using Keyword Tools
4

Writing Compelling Ads

  • Do Your Ads Reflect the Search Query?
  • Writing Effective Ads
  • Following Google's Editorial Guidelines
  • Developing Unique Selling Propositions
  • Distinguishing Features and Benefits
  • Employing Themes That Get Clicks
  • Controlling Your Mobile Ads
  • Spicing Up Your Ads with Ad Extensions
  • Showcasing Your Products with PLAs
  • Following the Law: Trademarks
  • The Quest for the Holy Grail of Advertising
  • Best Practices for Writing Compelling Ads
5

Creating Landing Pages That Convert Searchers into Buyers

  • Does Your Landing Page Answer the Searcher's Question?
  • Everything about Destination URLs
  • Choosing Landing Pages That Increase Conversion Rates
  • Employing Usability, Trust, and Web Technology
  • Best Practices for Landing Pages
6

Learning Advanced Optimization Techniques

  • Optimizing for Traffic
  • Optimizing for Conversions
  • Best Practices for Advanced Optimization Techniques
7

Demystifying Quality Score

  • What Is Quality Score?
  • Viewing Your Quality Score
  • Landing Page Quality: Making Your Pages Relevant
  • Estimating Your First Page Bid
  • Understanding the Display Network Quality Score
  • Diagnosing Your Quality Scores
  • Increasing Quality Scores
  • What to Do if Your Quality Score Drops
  • Quality Score FAQs
  • Best Practices for Optimizing Quality Scores
8

Beyond Text: Employing Image, Video, and Mobile Ads

  • Beyond the Desktop: Creating Mobile Ads
  • Beyond Static Text: Creating Rich Media Ads
  • AdWords Ad Gallery
  • Best Practices for Employing Image, Video, and Mobile Ads
9

Understanding the Display Network

  • What Is the Display Network?
  • Creating a Successful Display Network Campaign
  • Blocking Your Ads from Being Shown across the Display Network
  • Smart Pricing: Measure Success with Cost per Conversion
  • Using the Display Planner Tool
  • Best Practices for the Display Network
10

Utilizing Advanced Display Network Techniques

  • Remarketing: Bringing Visitors Back to Your Site
  • Flexible Targeting: Mixing and Matching Every Display Targeting Option
  • Optimizing Your Display Campaigns
  • Creating Scenarios to Understand and Reach Your Target Audience
  • Writing Effective Display Ads
  • Best Practices for Advanced Display Network Advertising
11

Utilizing Advanced Geographic Targeting Techniques

  • What Is Geographic Targeting?
  • Reaching Users in Specific Locations
  • Location Targeting Considerations
  • Treating Locals and Nonlocals Differently in Your Ad Copy
  • Viewing Geographic Results
  • Geographic Performance Reports
  • Best Practices for Geographic Targeting
12

Saving Time and Scaling Accounts with AdWords Editor

  • AdWords Editor Overview
  • Scaling Your Account
  • Best Practices for Using AdWords Editor
13

Devising Profitable Bid Strategies

  • Setting Your Marketing Goals
  • Measuring Results with Google's Conversion-Tracking Code
  • Exploring AdWords Bidding Options
  • Profitable Bidding Strategies
  • Calculating Your Max CPC
  • Bid Modifiers: Automatically Changing Bids by Time, Geography, Devices, and More
  • Understanding Attribution Management
  • Examining AdWords Reports to Make ROAS Bid Decisions
  • Best Practices for Utilizing Profitable Bid Strategies
14

Organizing Accounts Successfully

  • What Is an AdWords Account?
  • Developing a Successful Campaign Structure
  • Organizing an Ad Group to Increase CTR and Conversion Rates
  • Best Practices for Account Organization Strategies
15

Implementing Testing Techniques That Will Increase Profits

  • Testing Is Essential to Increasing Profits
  • Testing Ad Copy to Increase Conversions
  • Ad Copy Themes to Spark Your Creativity
  • Testing Landing Pages to Increase Conversions
  • Testing Profit per Click and Profit per Impression
  • AdWords Campaign Experiments
  • Best Practices for Testing Techniques That Will Increase Profits
16

AdWords Reports: Extracting Actionable Information

  • Choosing General AdWords Report Settings
  • Using Reports to Optimize Your Account
  • Creating Custom Alerts
  • Best Practices for Using AdWords Reports
17

Step by Step: Creating and Monitoring Your AdWords Account

  • Before You Create Your Account
  • Creating Campaigns
  • Optimizing Ongoing Campaigns
  • Best Practices for Creating and Managing Your AdWords Account

Any questions?
Check out the FAQs

  Want to Learn More?

Contact Us Now

Yes, $500 is enough to start a Google Ads campaign for learning and testing strategies, especially in less competitive industries. 

It typically yields 300–500 clicks and helps you gather real-world data. However, as you refine campaigns and aim for long-term growth, be prepared to scale your budget.

Google often runs welcome promotions offering ad credit. To claim it:

  • Be a new advertiser or new to that account.
  • Create a Google Ads account.
  • In the Billing section, enter the promotional code or establish a spending threshold (e.g., spend $20,000 within 60 days). 
  • Once spent, Google grants the matching credit.

Note: Terms vary by region and time. Always check the specific promo details in your account’s “Promotions” or “Billing” section.

Google Ads itself is a platform for advertisers, not monetizing sites. To earn money from displaying Google ads on your website/app, you use Google AdSense:

  • Create high-quality content on a website or app.
  • Sign up for AdSense and place ad units.
  • Google displays contextually relevant ads.
  • You earn revenue per click or impression based on traffic and bids.

  • Basics: You can get started in a few hours.
  • Proficiency: Expect around 100+ hours for strong competence.

Sign up at Google Skillshop (formerly Academy for Ads). Complete the free learning modules for Google Ads products. Select an exam (Search Ads, Display, etc.). Prepare using our Google Adwords training. Take the free online exam (usually ~75 minutes). Upon passing, you earn the official Google Ads Certification. And viola! You’ve become a certified Google Ads Professional. 

Master PPC in Weeks

  This Advanced Google Ads course takes you beyond basics into real PPC tactics from keyword wizardry to ad writing, bidding strategy, and hands‑on account scaling.

$139.99

Buy Now

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